Specialization in Marketing

Introduction

The scope of MBA in Marketing is very good in today’s market trend. MBA in Marketing is one of the oldest disciplines of management study.

If you are interested in the entertainment, media, promotions, advertisement, sales and general management field, then the MBA is appropriate for you.

The marketing is the heart of any organization. The trend of marketing has changed and augmented with the technological evolution in the world.

The MBA in marketing is involved in the sales and services of the products, competitions and market trends of the business.

MBA in marketing image

MBA in marketing educates the students about sales, marketing fields, executive and leadership management skills, consumer trends, market strategies, product management and market research in different industries.

“MBA in Marketing Management is the subject of sales & services, promotions, advertising and consumer behavior study”.

Course Curriculum

MBA is a 2 year degree programme. You can choose the one of your favorites and interested specialization out of the finance, marketing, HR, etc. Marketing is one of the trending specializations of Master of Business Administration (MBA). Every year, a large number of students opt for MBA in Marketing across the country.

To get the admission in MBA you should have a graduate degree in any discipline with good percentage.

Here we are talking about one of the specializations called “Marketing”.

The MBA in Marketing may have the following courses:

  • Strategic Planning
  • Market Research
  • Marketing Campaigns
  • Consumer Behavior
  • Cost Volume and Profit
  • Analysis of Demand

You will also learn the communication skill, analytical skill, ability to integrate programmes or ideas, business ethics and leadership while your course ended.