The Institute offers full-time Masters of Business Administration - Marketing.

Marketing program aims at providing young, enthusiastic minds, the power to shape their career paths and develop in-depth knowledge, analytical and innovative thinking, commitment, ethics and values. The two-year full-time program spread over four terms is envisioned to develop an integrated perspective of marketing function and give the students a strong foundation, necessary for assuming marketing roles.

ASBM is guided by its mission of creating globally competitive, socially sensitive, and ethically sound business leaders. Student learning at ASBM is based on theory, cases, projects and experiential learning methods. All the courses are designed in a manner that accommodates latest trends in Management practices and research.

MBA- Marketing  program is designed to meet emerging marketing needs of the industry characterized by globalization, advancements in information and communication technologies and unbound entrepreneurial spirit across the world. ASBM is conscious of the need of the corporate for managerial talent imbued with appropriate conceptual foundations, analytical skills, social sensitivity, ethical mind-set and ability to work in a highly competitive environment.

Scope of MBA in Marketing:

The scope of MBA in marketing in India is wide. After the completion of this post-graduation course, students can be placed as sales executive or manager in reputed companies in industries, including retail, tourism, FMCG, banking, hospitality, media & advertising and market research.